TY - JOUR
TI - Vitra. Fine architecture or marketing gimmick?
AU - Wykrota, Aleksandra
AU - Zimnoch, Maria
TI - Vitra. Fine architecture or marketing gimmick?
AB - 
	Vitra is undeniably a pioneer in the field of product and interior design and for over 60 years has been known as a top brand in the furniture industry. Even though it creates objects mainly from the field of industrial design, it is also known for the amazing architecture of the company’s headquarters. How did the architecture become the firm’s showcase? Why did Vitra decide to pump a gigantic amount of money into the development of the factory buildings that could also have been a group of bunkhouses and nobody would have been shocked? The answer to these questions is one simple truth – Vitra bet on AUTHENTICITY.
VL - 2018
IS - Volume 1/2018
PY - 2018
SN - 2544-0853
C1 - 2544-6630
SP - 119
EP - 131
DO - 10.4467/00000000PUA.18.007.8615
UR - https://ejournals.eu/en/journal/przestrzen-urbanistyka-architektura/article/vitra-dobra-architektura-czy-chwyt-marketingowy
KW - Vitra
KW - marketing
KW - architecture
KW - design
KW - communication