TY - JOUR
TI - Innovation and novelty in the media industry according to the theory of innovation by Joseph A. Schumpeter on the example of CNN
AU - Teler, Anna
TI - Innovation and novelty in the media industry according to the theory of innovation by Joseph A. Schumpeter on the example of CNN
AB - 
	Demand for novelty is inscribed in the DNA of media and media organizations, especially those that specialize in delivering the latest news. This is a prerequisite for media consumption. The media organizations responsible for delivering new products to recipients, are subject to market laws, compete, achieve an advantage, fight for survival in the turbulent environment of the media and technology –and therefore remain in constant development. According to Joseph A. Schumpeter, development is possible by introducing innovations. Schumpeter’s Theory of Innovation was a research tool for an analysis of the CNN group, specializing in information for 24/7.

	The research question posed: can we talk about innovations in the media industry? –indicates some doubt related to the specificity of the media industry. Doubt also arises from the fact that not every novelty is an innovation.

	As a result of research, it was discovered that there are innovations in the media industry, but not in all cases of innovation indicated by Schumpeter. Indeed, this is due to the specifics of the media industry. The purpose of the article is to attempt to assess whether there can be innovations in the media industry, according to Schumpeter’s Theory of Innovation; and initiating a discussion on innovation in specific industry, which does not exist without novelty.

	JEL: O31, O33, L82
VL - 2021
IS - Volume 9, Issue 1
PY - 2021
C1 - 2354-0214
SP - 99
EP - 114
DO - 10.4467/23540214ZM.21.003.13051
UR - https://ejournals.eu/en/journal/zarzadzanie-mediami/article/innowacja-i-nowosc-w-branzy-medialnej-w-swietle-teorii-innowacyjnosci-josepha-a-schumpetera-na-przykladzie-cnn
KW - CNN
KW - J.A. Schumpeter
KW - theory of innovation
KW - innovations
KW - media industry