TY - JOUR
TI - The effectiveness of social campaigns in the eyes of their receivers, on campaigns promoting safe driving example
AU - Hernik, Joanna
AU - Dziadas, Agnieszka
TI - The effectiveness of social campaigns in the eyes of their receivers, on campaigns promoting safe driving example
AB - 
	Social campaigns embrace communication activities targeted at certain communities, and their aim is to increase public knowledge or change its behavior. A major differences between commercial and social campaigns are both the subject and the arguments (symbols) used in a message. The purpose of this paper is to show the specificity of social campaigns, as well as to present subjective opinions about discussed campaign attractiveness and their impact on behavior.
VL - 2013
IS - Issue 4 (24)
PY - 2014
SN - 1896-0200
C1 - 2084-3968
SP - 379
EP - 391
DO - 10.4467/20843968ZP.13.031.1736
UR - https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/the-effectiveness-of-social-campaigns-in-the-eyes-of-their-receivers-on-campaigns-promoting-safe-driving-example
KW - alcohol
KW - communication
KW - effectiveness
KW - social problems