%0 Journal Article
%T The effectiveness of social campaigns in the eyes of their receivers, on campaigns promoting safe driving example
%A Hernik, Joanna
%A Dziadas, Agnieszka
%J Public Management
%V 2013
%R 10.4467/20843968ZP.13.031.1736
%N Issue 4 (24)
%P 379-391
%K alcohol, communication, effectiveness, social problems
%@ 1896-0200
%D 2014
%U https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/the-effectiveness-of-social-campaigns-in-the-eyes-of-their-receivers-on-campaigns-promoting-safe-driving-example
%X 
	Social campaigns embrace communication activities targeted at certain communities, and their aim is to increase public knowledge or change its behavior. A major differences between commercial and social campaigns are both the subject and the arguments (symbols) used in a message. The purpose of this paper is to show the specificity of social campaigns, as well as to present subjective opinions about discussed campaign attractiveness and their impact on behavior.