@article{31ad5fba-8618-46dc-88bd-41e52f5653f1,
author = {Joanna  Hernik, Agnieszka  Dziadas},
title = {The effectiveness of social campaigns in the eyes of their receivers, on campaigns promoting safe driving example},
journal = {Public Management},
volume = {2013},
number = {Issue 4 (24)},
year = {2014},
issn = {1896-0200},
pages = {379-391},keywords = {alcohol; communication; effectiveness; social problems},
abstract = {Social campaigns embrace communication activities targeted at certain communities, and their aim is to increase public knowledge or change its behavior. A major differences between commercial and social campaigns are both the subject and the arguments (symbols) used in a message. The purpose of this paper is to show the specificity of social campaigns, as well as to present subjective opinions about discussed campaign attractiveness and their impact on behavior.},
doi = {10.4467/20843968ZP.13.031.1736},
url = {https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/the-effectiveness-of-social-campaigns-in-the-eyes-of-their-receivers-on-campaigns-promoting-safe-driving-example}
}