%0 Journal Article
%T Influence of Dominant Discourses in the Public Sphere on School Life and Educational Leadership
%A Kołodziejczyk, Joanna
%A Ulatowska, Roksana
%J International Journal of Contemporary Management
%V 2018
%R 10.4467/24498939IJCM.18.030.9626
%N Issue 17(3)
%P 173-189
%K discourse, educational leadership, marketing in education, education policy, mass communication
%@ 2449-8920
%D 2018
%U https://ejournals.eu/en/journal/international-journal-of-contemporary-management/article/influence-of-dominant-discourses-in-the-public-sphere-on-school-life-and-educational-leadership
%X 
	Background. The article addresses the problem of the influence of dominant discourses in the public sphere on school educational leaders and school reality. The authors focus on two factors of the school environment – political and marketing, which can have a significant impact on creating their development strategies.

	Research aims. The main purpose of the article is to show the mechanisms of discourses which are significantly important in functioning of schools as public organizations, depending on policies.

	Methodology. The authors use the analysis of selected theories, including M. Foucault, S. Deetz, E. Noelle-Neumann and review the most important reforms of education after 1989, emphasizing the importance of politics for decisions on the shape of contemporary education.

	Key findings. Analysing the current situation of Polish education, which is currently mostly influenced by the right-wing and conservative circles, the Authors point out  that there is the possibility of using the national Catholic ideology by schools for marketing purposes, dictated solely by the market interests of schools.