%0 Journal Article
%T Media coming outs of Polish artists – image-building strategies
%A Majka-Rostek, Dorota
%J Culture Management
%V 2019
%R 10.4467/20843976ZK.19.012.10529
%N Volume 20, Issue 2
%P 181-197
%K artists, celebrities, image, coming out, homosexuality
%@ 1896-8201
%D 2019
%U https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/medialne-coming-outy-artystow-strategie-wizerunkowe
%X 
	The article concerns the phenomenon of artists coming out on mass media. Their decisions to make the information about one’s homosexuality public, form parts of their image-building strategies. A sociocultural context of those decisions and ways of their realizations are presented in this article. Basing on press interviews in which four selected Polish artists have made identity declarations there has been made an attempt to picture the character and types of coming out statements.