TY - JOUR TI - The theatralization of the emotion work AU - Ćwikła, Małgorzata TI - The theatralization of the emotion work AB - The article describes the practices of using the typical methods of theatrical expression by contemporary business institutions to develop the workers’ emotional labor skills. Special emphasis is put on discussing the communication and training-related issues which are vital for the development of specifi c emotion usage patterns. The discussion is placed in the context of observations on the process of introducing the concept of performatics into business and tracing the analogies between social relations and situations known from performance art. The article is intended to initiate a discussion about the effects of interweaving culture with business. VL - 2013 IS - Volume 14, Issue 1 PY - 2013 SN - 1896-8201 C1 - 2084-3976 SP - 71 EP - 81 DO - 10.4467/20843976ZK.13.005.1241 UR - https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/teatralizacja-zarzadzania-emocjami-we-wspolczesnych-organizacjach KW - emotion management KW - performance studies KW - theatrification KW - humanistic management