TY - JOUR TI - Rio de Janeiro’s Cultural Landscape: New Conceptual Image, Old Social Problems AU - Souza, Eder Cláudio Malta AU - Nery, Matheus Batalha Moreira TI - Rio de Janeiro’s Cultural Landscape: New Conceptual Image, Old Social Problems AB - This article aims to analyze the patrimonialisation process that lead to the development of a new international image of Rio de Janeiro. Mainly, this process was developed to attract new tourist to this globally known city. A specialized literature review was conducted and observations were made in the city since its patrimonialisation process begun. Many public-private actions were implemented in order to appreciate cultural assets capable to add consumption value. The favelas became a counterpoint, or a “counter-landscape”, sometimes inserted in the touristic map, other times threatened with de-urbanization by Rio’s government. The authors aim to analyze the strategies used to implement Rio’s new cultural landscape, such as urban policies of landscape appreciation and protection, gentrification of historical areas and touristic attraction. Also,the authors present the city’s educational necessities related to the modification in urban  development and its social justice challenges. In sum, this article offers recommendations to policymakers about how to deal with the city’s social constraints. VL - 2018 IS - 6 (2018) PY - 2019 SN - 2353-4745 C1 - 2544-0179 SP - 95 EP - 115 DO - 10.4467/25439561LE.18.008.10235 UR - https://ejournals.eu/en/journal/labor-et-educatio/article/rio-de-janeiros-cultural-landscape-new-conceptual-image-old-social-problems KW - cultural landscape KW - patrimonialisation KW - gentrification KW - and education