%0 Journal Article
%T Charakterystyka wybranych organizacji pozarządowych jako podmiotów rynku kultury niezależnej
%A Laberschek, Marcin
%J Culture Management
%V 2009
%N Vol. 10
%P 103-116

%@ 1896-8201
%D 2009
%U https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/charakterystyka-wybranych-organizacji-pozarzadowych-jako-podmiotow-rynku-kultury-niezaleznej
%X 
	The article The Description of Selected Non-Governmental Organizations as Agents of the Market of Independent Culture presents results of a survey based on a series of interviews with managers of Cracow-based non-profi t organizations promoting independent culture.
	It focuses on a three elements shared by aforementioned organizations. First – NGOs are fully operational agents of the market, which signifi cantly differ from companies, institutions and individual authors. Second – those differences result both from goals of various agents (the goal of a company is its own interest, of an institution – public interest and non-profit organization – the interest of culture) and their respective ways of functioning (concerning management and marketing).
	Third – since NGOs take part in the market, they cannot completely separate themselves from an influence of commercial factors. The analysis of the results reveals a frequent conflict between material and artistic values.