%0 Journal Article
%T Heritage Management – Managing What?
%A Murzyn, Michał
%J Culture Management
%V 2015
%R 10.4467/20843976ZK.15.007.3042
%N Volume 16, Issue 2
%P 107-127
%K theory of culture, theory of heritage, heritage management, intangible cultural  heritage
%@ 1896-8201
%D 2015
%U https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/zarzadzanie-dziedzictwem-czyli-czym
%X 
	Heritage management must begin by defining what is “heritage”. In this paper the author tries to find the best way to understand this term. The heritage is presented in relationship with culture. After analyzing the most popular culture definition and referring to the achievements of Polish theorists in this field, the author presents this problem as a process. The idea or value changes its character from the intangible form to become materialized in nature.  Culture is the process of broadcasting. Heritage is the reverse of this process, and it uses the material elements (e.g. buildings, pictures) and forms of transmission (e.g. profession, works, painting, playing music) to find ideas or values. This perspective changes the image of heritage to portray it only as management of historic preservation. Heritage management in this approach needs to shift focus from the material to the intangible – to the spiritual and social dimensions.