TY - JOUR
TI - Ecologisation of consumption as a trend in consumer behaviour – implications for future research
AU - Mazurek-Łopacińska, Krystyna
AU - Sobocińska, Magdalena
TI - Ecologisation of consumption as a trend in consumer behaviour – implications for future research
AB - 
	Given the challenges of the present day, the importance of knowledge about ecologisation of consumption and the possibilities of stimulating its development is increasing. Although a lot of studies have been conducted in this area, there is a need to intensify and extend them to new contexts in order to explain the behaviour of consumers of green products and identify barriers to ecologisation of consumption. The goal of the paper is to present the determinants that shape and differentiate the behaviour of the consumers of eco-products as well as to identify the resulting implications for further marketing research on ecologisation of consumption. The paper is based on in-depth literature studies and the authors’ own empirical research of qualitative and quantita- tive nature, which allowed to identify the types of consumers of green products in Poland. Inte- grating the results of other research and the authors’ own case studies allowed to develop a proposal for a model approach to the studies of stimulants and destimulants of ecologisation of consumption that applies triangulation of approaches and research methods in order to provide a more detailed explanation of inconsistencies in the behaviour of consumers of green products.
VL - 2018
IS - Volume 37
PY - 2018
SN - 2300-6102
C1 - 2353-9496
SP - 409
EP - 420
DO - 10.4467/23539496IB.18.030.9403
UR - https://ejournals.eu/en/journal/ibage/article/ecologisation-of-consumption-as-a-trend-in-consumer-behaviour-implications-for-future-research
KW - consumption of eco-products
KW - marketing research
KW - triangulation