%0 Journal Article
%T The manipulation in television communication and the importance of preparing children to receive and understand the media
%A Kiełb-Starczewska, Ewa
%J Homo et Societas
%V 2021
%R 10.4467/25436104HS.21.002.15280
%N Issue 6/2021
%P 123-134
%K modern media, television, mass communication, manipulation, dialogue of cultures
%@ 2543-6104
%D 2021
%U https://ejournals.eu/en/journal/homo-et-societas/article/manipulacja-w-telewizyjnej-komunikacji-medialnej-a-przygotowanie-dzieci-i-mlodziezy
%X The text of this paper shows that mass media not only record the information, data or cultural phenomena available but they play an important role in transmitting information. They not only receive but also interpret the received information and even manipulate information. In this way they create a distorted picture of the world around us. Mass media can play both positive and negative roles in transmitting their message, serving truth or lies. By remaining dependent on their owners, they can spread some anti-values by manipulating people, thus contributing to the emergence of a modern form of slavery. Therefore, if they pose a threat to universally recognized positive values it becomes necessary to develop methods and tools effective for critical assessment of their roles. It becomes very important in the context of young learners, who need to be prepared for receiving the right way the transmitted information.