TY - JOUR
TI - Cracow City of Literature by UNESCO – International Promotion Program as Part of Strategy to Build the Brand of the City
AU - Świerczek, Katarzyna
TI - Cracow City of Literature by UNESCO – International Promotion Program as Part of Strategy to Build the Brand of the City
AB - 
	This paper reports the main assumptions and the participation of Cracow in the UNESCO Creative Cities. It’s aim was therefore to show how participation in this type of project can affect the realization of the marketing strategy of the city in relation to the concept of territorial marketing.
VL - 2017
IS - Issue 1 (37)
PY - 2017
SN - 1896-0200
C1 - 2084-3968
SP - 13
EP - 23
DO - 10.4467/20843968ZP.16.003.6499
UR - https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/krakow-miastem-literatury-unesco-miedzynarodowy-program-promocji-jako-element-strategii-budowania-marki-miasta
KW - Creative City
KW - UNESCO
KW - literature
KW - territorial marketing
KW - Cracow