%0 Journal Article
%T Cracow City of Literature by UNESCO – International Promotion Program as Part of Strategy to Build the Brand of the City
%A Świerczek, Katarzyna
%J Public Management
%V 2017
%R 10.4467/20843968ZP.16.003.6499
%N Issue 1 (37)
%P 13-23
%K Creative City, UNESCO, literature, territorial marketing, Cracow
%@ 1896-0200
%D 2017
%U https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/krakow-miastem-literatury-unesco-miedzynarodowy-program-promocji-jako-element-strategii-budowania-marki-miasta
%X 
	This paper reports the main assumptions and the participation of Cracow in the UNESCO Creative Cities. It’s aim was therefore to show how participation in this type of project can affect the realization of the marketing strategy of the city in relation to the concept of territorial marketing.