%0 Journal Article
%T Emotional implications of radio programME management
%A Skóra, Aleksandra
%J Media Management
%V 2018
%R 10.4467/23540214ZM.18.010.9074
%N Volume 6, Issue 2
%P 135-158
%K radio, radio management, emotions, emotion management
%D 2018
%U https://ejournals.eu/en/journal/zarzadzanie-mediami/article/emocjonalne-implikacje-zarzadzania-audycja-radiowa
%X 
	This article presents elements of management process of broadcast station based on an example of Radio Kraków, focusing on emotions of listeners in creating the strategy of this broadcast station. The author notices that broadcast station is a specific type of media organization which loses its uniqueness and symbolic character under the convergence process. Thanks to making two categories of radio listeners, the paper presents differences in influencing on their emotions during listening to a radio station. Pointed at the need for superior engagement of present managers in the management of broadcast station by immaterial values including emotions.