TY - JOUR
TI - The Marriage of Esotericism with Science in Spiritual Knowledge and Lotus
AU - Sarna, Paweł
TI - The Marriage of Esotericism with Science in Spiritual Knowledge and Lotus
AB - 
	The aim of the article is to analyze the ways of building credibility of the author in the articles published in two monthly magazines Spiritual Knowledge (Wiedza Duchowa) and Lotus (Lotos) in pre-war Poland. The magazines were in line with the trends of the time of the interwar period, combining esoteric themes with the latest scientific discoveries. Authors of the articles published in these periodicals skillfully referred to various types of authority - both scientific knowledge and other sources, including personal sources. The analysis of the research material was conducted from the perspective of strategic places in the press text, which made it possible to describe the ways of presenting various topics, the functions of the titles of the articles and the most common rhetorical means used for persuading readers.
VL - 2021
IS - Volume 64, Issue 1 (245)
PY - 2021
SN - 0555-0025
C1 - 2299-6362
SP - 79
EP - 94
DO - 10.4467/22996362PZ.21.006.13034
UR - https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/mariaz-ezoteryki-z-nauka-na-lamach-wiedzy-duchowej-i-lotosu
KW - interwar period
KW - Polish pre-war press
KW - esoteric magazines
KW - Spiritual Knowledge (Wiedza Duchowa)
KW - Lotus (Lotos)
KW - rhetoric
KW - argumentation