TY - JOUR
TI - Mercedes-Benz Museum Stuttgart – an Ideal Museum?
AU - Pokojska, Weronika
TI - Mercedes-Benz Museum Stuttgart – an Ideal Museum?
AB - 
	The aim of the article is to present a case study on the Mercedes-Benz Museum in Stuttgart, Germany. The first part introduces the theoretical aspects of modern museums in general and the specificity of car museums, also taking into consideration German legislation. The museum is  analyzed by using as the basis the methodology proposed by professor Andrzej Kiciński from the Warsaw University of Technology, who invented a method of measuring a museum’s concept by means of different strategies. 
VL - 2014
IS - Volume 15, Issue 2
PY - 2014
SN - 1896-8201
C1 - 2084-3976
SP - 117
EP - 130
DO - 10.4467/20843976ZK.14.011.2219
UR - https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/mercedes-benz-museum-stuttgart-muzeum-idealne
KW - Car Museum
KW - quality
KW - strategy