@article{143467c4-5fe6-411e-a9cd-f9303de4cbb0,
author = {Weronika  Pokojska},
title = {Mercedes-Benz Museum Stuttgart – an Ideal Museum?},
journal = {Culture Management},
volume = {2014},
number = {Volume 15, Issue 2},
year = {2014},
issn = {1896-8201},
pages = {117-130},keywords = {Car Museum; quality; strategy},
abstract = {The aim of the article is to present a case study on the Mercedes-Benz Museum in Stuttgart, Germany. The first part introduces the theoretical aspects of modern museums in general and the specificity of car museums, also taking into consideration German legislation. The museum is  analyzed by using as the basis the methodology proposed by professor Andrzej Kiciński from the Warsaw University of Technology, who invented a method of measuring a museum’s concept by means of different strategies. },
doi = {10.4467/20843976ZK.14.011.2219},
url = {https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/mercedes-benz-museum-stuttgart-muzeum-idealne}
}