%0 Journal Article
%T “Tormentone” or “the recurrence of the identical”
%A Sollano, Angelo
%J Romanica Cracoviensia
%V Volume 20 (2020)
%R 10.4467/20843917RC.20.007.12553
%N Volume 20, Issue 2
%P 63-71
%K tormentone, catchphrase, running gag, summer hit, Umberto Eco
%@ 1732-8705
%D 2020
%U https://ejournals.eu/en/journal/romanica-cracoviensia/article/il-tormentone-ovvero-il-ritorno-dellidentico
%X 
	“Tormentone”, an extreme torture, is a typically Italian word describing a catchphrase, a running gag, an earworm, a summer hit or anything related with reiteration accentuated by the various media: advertisement jingles, journalists’ abusive metaphors, viral content on the internet. In this paper we attempt to understand if the audience is aware of this occurrence and willingly accepts being “tortured”, applying some theories about television and seriality proposed by Umberto Eco.