TY - JOUR
TI - Monumenatal Impressions. Monuments as Images of Enterprises
AU - Laberschek, Marcin
TI - Monumenatal Impressions. Monuments as Images of Enterprises
AB - 
	Many monuments that exist in the social space were erected on the initiative of enterprises. Monuments contain a symbolic message referring to various aspects of this type of organization, for example to their creation, to their achievements and successes, to what they do, to people who co-create them, to patrons and many others, sometimes less clear issues. Thus, monuments show enterprises from a chosen, specific point of view - they also create their images. This article presents which images of enterprises are produced by monuments and how this is done. Nine separate categories are listed: 1) images based on difficult experiences of enterprises; 2) images based on remembrances of enterprises; 3) images based on outstanding persons of enterprises; 4) images based on human work; 5) images based on the achievements of enterprises; 6) images based on the company’s trademarks; 7) images based on the social involvement of enterprises; 8) images based on political involvement of enterprises; 9) images based on the metaphysical values of enterprises.
VL - 2019
IS - Volume 20, Issue 2
PY - 2019
SN - 1896-8201
C1 - 2084-3976
SP - 199
EP - 220
DO - 10.4467/20843976ZK.19.013.10530
UR - https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/monumentalne-wizerunki-pomniki-jako-obrazy-przedsiebiorstw
KW - monuments of the organization
KW - monuments of enterprises
KW - organization image
KW - image management
KW - cultural heritage of the organization