TY - JOUR
TI - The conundrums of play – a theoretical look at games and when gamification can work
AU - Krajewski, Maciej
TI - The conundrums of play – a theoretical look at games and when gamification can work
AB - 
	Because of increasing frequency of implementing gamification mechanisms by companies (small and large), there appears to be a growing concern about such actions. They are criticized for their simplicity, intrusiveness and a kind of infantilization of a given activity. Mostly, however, bad gamification is caused by incorrect or incomplete understanding of the very essence of play. The purpose of this article is therefore to gather, analyse and interpret the existing theory in the discussed matter and try to answer: what makes gamification work as intended?
VL - 2018
IS - Numer 2 (5) 2018
PY - 2018
SN - 2451-1986
C1 - 2544-2554
SP - 185
EP - 196
DO - 10.4467/25442554.MBK.18.024.9303
UR - https://ejournals.eu/en/journal/media-biznes-kultura/article/zawilosci-grania-spojrzenie-teoretyczne-na-gry-oraz-kiedy-grywalizacja-moze-zadzialac
KW - games
KW - play
KW - play origins
KW - players
KW - gamification