TY - JOUR TI - The architecture of wine manufacturing and commercial sites in Central Europe AU - Zawada-Pęgiel, Katarzyna AU - Złowodzki, Maciej TI - The architecture of wine manufacturing and commercial sites in Central Europe AB - The vast majority of industrial implementation does not show signs of efforts towards high aesthetic quality. However, in a changing market, an increasing number of companies are turning to reputable architects in the search for interesting and innovative projects. In terms of advertising, marketing and image building also via architecture. Studies show that a high number of companies producing wine in Central Europe now combine production with sales and advertising, and creates their image based on high quality modern architecture. VL - 2015 IS - Architektecture Issue 10-A (16) 2015 PY - 2016 SN - 0011-4561 C1 - 2353-737X SP - 73 EP - 95 DO - 10.4467/2353737XCT.15.155.4192 UR - https://ejournals.eu/en/journal/czasopismo-techniczne/article/the-architecture-of-wine-manufacturing-and-commercial-sites-in-central-europe KW - wine manufacturing and commercial sites KW - the architectural form of the manufacturing site KW - viticultural centre