%0 Journal Article %T “Uncommon celebration” – an identity phenomenon of regional cultural heritage (An example of Podhale and Beskid Śląski regions) %A Lehr, Urszula %J Culture Management %V 2014 %R 10.4467/20843976ZK.14.005.2146 %N Volume 15, Issue 1 %P 49-58 %K celebration, customs, cultural identity, tradition, contemporaneity, borderland regions, villages of Podhale and Beskid Śląski, the Carpathians %@ 1896-8201 %D 2014 %U https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/swietowanie-niecodzienne-tozsamosciowy-fenomen-regionalnego-dziedzictwa-kulturowego-przyklad-podhala-i-beskidu-slaskiego %X The ritualization of rural life present in  contemporary reality that puts its signature on existential uncommonness favors pondering on the causality of practicing ceremonial celebrations in a form that corresponds to the tradition of olden days. Such ceremonies manifest the clash of the past and  present time, with the latter modifying some sequences of the ceremony; nevertheless, the above-mentioned clash emphasizes the unchanging scenario of a cultural act with its preserved rituals, gestures, verbalized contents and – what may be seen in Podhale – folk dress.   The cultivation of  old contents and at times introduction of forgotten rituals is justified by tradition stimulated by a sense of identity (individual or collective) and to a lesser degree by institutionally steered tradition. It allows for placing the individual and the community in a mentally unchanged social-cultural space confirmed by ceremonies held (familial, annual). The presence of symbolic requisites, the behavior of the involved persons perceived by outside observers as a peculiar performance, are on the one hand a ceremonial implementation and a complement of a breakthrough event in the life of  man, a religious act or a custom that is important for a given local group. On the other hand, however, their role is to: 1) maintain and strengthen the vanishing neighborly relations; 2) preserve the cultural continuity; 3) emphasize the regional individuality.   The well-marked element of commercialization of regional identification as a signum temporis which is superimposed on the cultural and identity-associated dimension of ‘uncommon celebrations’ does not change the fact that such regional identification remains for a given community a basic and timeless evolving component of the cultural heritage.