TY - JOUR TI - Mentoring in Crowdsourcing as an Innovative Method of Exploiting the Potential of The Elderly AU - Sobolewska-Poniedziałek, Ewa AU - Niewiadomska, Anna TI - Mentoring in Crowdsourcing as an Innovative Method of Exploiting the Potential of The Elderly AB - The combination of mentoring and crowdsourcing strategy creates new possibilities for solving problems in both, business and social sphere. On the one hand, mentoring is a form of support for the professional development of the organization’s employees. On the other hand, it can be seen as a way to exploit the potential of the elderly. This idea corresponds to the goals of crowdsourcing, as a means of supporting the ‘crowd’ in solving problems. Older people in this situation are a group that has unmistakable counseling potential that can be used in the form of mentoring in crowdsourcing. VL - 2018 IS - Issue 2 (42) PY - 2018 SN - 1896-0200 C1 - 2084-3968 SP - 241 EP - 252 DO - 10.4467/20843968ZP.18.019.8457 UR - https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/mentoring-w-crowdsourcingu-innowacyjny-sposob-na-wykorzystanie-potencjalu-osob-starszych KW - mentoring KW - crowdsourcing KW - the elderly KW - professional and social potential