TY - JOUR
TI - Game Developers’ Business Models – The Key Activities Exploration
AU - Klimas, Patrycja
TI - Game Developers’ Business Models – The Key Activities Exploration
AB - 
	Following the increasing popularity of business model canvas, we are exploring one of its components, i.e. key activities in order to identify their types and specific activities undertaken within them. As an empirical background a video game industry is used.

	The research investigation follows a qualitative approach using semi-structural interviews. The research was carried out on thirteen Polish video game developers. Given that video game developers do differ in terms of adopted monetization models (i.e. premium, freemium, or hybrid) the investigation considers key activities depending on the type of adopted monetization model.

	The research results reveal fourteen key activities and more than thirty actions within these key activities. The vast majority of them refer to relational aspects, e.g. customers’ retention, customer relationship management, or gaming community management. However, the specific types of both differ regarding the type of the adopted monetization model. For instance, only developers applying premium model show at key activities related to strategic management and human resource management. At the same time, only developers with freemium model identify key activities related to “selective” customer relationships management, while those with hybrid model the most often point out the key activities related to intra-industry networking.
VL - 2018
IS - Issue 17(1)
PY - 2018
SN - 2449-8920
C1 - 2449-8939
SP - 99
EP - 117
DO - 10.4467/24498939IJCM.18.006.8385
UR - https://ejournals.eu/en/journal/international-journal-of-contemporary-management/article/game-developers-business-models-the-key-activities-exploration
KW - key activities
KW - game developers
KW - business modeling
KW - business model canvas
KW - strategic management