@article{019271cd-b599-7005-8e90-7d06afa8d3ed,
author = {Aleksandra Chmielewska},
title = {The use of Artificial Intelligence in the television market. Information Safety},
journal = {Media Management},
volume = {First View (2024)},
number = {Vol. 12, Issue 4},
issn = {},
keywords = {television; Artificial Intelligence; information; security},
abstract = {In the face of dynamic changes and digital revolution in today's world, Artificial Intelligence (AI) is emerging as a key transformation actor, shaping new horizons, opportunities and challenges. AI is not just tools, but a powerful force that is revolutionizing not only the concept of technology, but also the entire landscape of the media market, including the television market. The article aims to present the trends and potential of Artificial Intelligence in the area of development of television companies in the field of content personalization and advertising. Market expectations regarding the selection of offered services favor the use of technology, and thus AI, to build and secure the offered content. The author put forward the thesis that Artificial Intelligence (AI) is the necessary driving force for transformations in the television market, allowing for improved competitiveness and personalization of services. However, the growing role of AI in television carries potential information security risks that require attention and appropriate protection measures. In order to verify the thesis, an analysis of existing data and technological analysis will be carried out. AI-based systems can analyze huge amounts of data, personalize content, improve marketing strategies and improve the quality and efficiency of the production of television programs and advertisements. However, this evolution brings both opportunities and challenges.},
doi = {},
url = {https://ejournals.eu/en/journal/zarzadzanie-mediami/article/wykorzystanie-sztucznej-inteligencji-na-rynku-telewizyjnym-bezpieczenstwo-informacji}
}