%0 Journal Article
%T Asymmetry of Dependency Between the User and the Organization in the Age of Artificial Intelligence: A Case Study of Selected Tools
%A Hapek, Monika
%J Media Management
%V First View (2024)
%N Vol. 12, Issue 1
%P 5-25
%K Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Privacy, Digital Anonymity, data security
%U https://ejournals.eu/en/journal/zarzadzanie-mediami/article/asymetria-zaleznosci-miedzy-uzytkownikiem-a-organizacja-w-dobie-sztucznej-inteligencji-na-przykladzie-wybranych-narzedzi
%X The implementation of artificial intelligence-based solutions not only contributes to increasing the level of innovation and the pace of development of companies operating in the digital space but can also be perceived as beneficial from the user’s perspective. Offering (seemingly) free tools designed to facilitate human work promotes, often unreflectively, their overuse not only for entertainment but also for creating reports, official documents, and even scientific texts. Users interacting with artificial intelligence enter data that may be a company secret or of a private nature. Such actions can lead to a deepening imbalance between the benefits gained by companies offering services based on artificial intelligence and the benefits to users, ultimately posing a threat to the latter’s privacy. This article is not only an attempt to answer questions about whether artificial intelligence can be controlled (from the perspectives of both organizations and users), how to protect privacy in the age of artificial intelligence, and whether it is possible to ensure the right to be forgotten, but it is also a contribution to a broader discussion regarding the often unacknowledged consequences of using generative artificial intelligence services. For this purpose, a multiple case study method was utilized. An analysis of the terms of service of selected AI-based services offered by companies, such as text generation, graphic generation, and immersive experiences, was conducted. Examples of solutions that allow for increased anonymity in the digital environment and the deletion of data on the internet will also be presented.