TY - JOUR TI - Internet and erotic. Erotic portal Datezone.com in the perspective of Gerber’s cultivation theory AU - Jas, Michał TI - Internet and erotic. Erotic portal Datezone.com in the perspective of Gerber’s cultivation theory AB - This study is an introduction to research on the relationship between new media and behaviors related to sexuality. The subject of the research was the erotic portal Datezone, presented from the media perspective of the cultivation theory of the American researcher George Gerbner. The case study uses the method of observation, analysis and criticism of sources, and content analysis. The article answers the questions: 1) What is the content of Datezone?, 2) who are the users of the portal and 3) what are the distinctive features of erotic portals. The analysis showed that Datezone is a more time-intensive website than Onet. The work may open discussions on other aspects of the functioning of new media in the sexual space. VL - 2024 IS - Issue 1 (16) 2024 PY - 2024 SN - 2451-1986 C1 - 2544-2554 SP - 203 EP - 216 DO - 10.4467/25442554.MBK.24.013.19950 UR - https://ejournals.eu/en/journal/media-biznes-kultura/article/internet-i-erotyka-portal-erotyczny-datezone-com-w-perspektywie-teorii-kultywacji-gerbnera KW - Datezone KW - erotic portals KW - sex KW - pornography KW - new media KW - cultivation theory