@article{0190982e-d55c-709b-848c-03eebc313374,
author = {Paweł Kijko},
title = {Artificial Intelligence in the Service of Content Creation, Using the Example of a Website Aimed at the Polish Community in Spain},
journal = {Media Research Issues},
volume = {2024},
number = {Volume 67, Issue 2 (258)},
year = {2024},
issn = {0555-0025},
pages = {79-93},keywords = {artificial intelligence; chatGPT; automated journalism},
abstract = {The year 2022 and 2023 brought the immense popularity of AI (Artificial Intelligence) enabled content creation tools. Artificial intelligence technology can be a source of de-anthropocentrism for the journalist (Gruchoła 2022). The study that formed the basis for this article was the creation and maintenance of a publicly accessible portal designed for the Polish community in Spain www.torreviejaonline.pl, which eventually accumulated 70,000 users after one year of operation. To create content on the indicated portal, NLP (natural language processing) tools were used to help create articles on the site. The process of creating the portal and supplementing it with content using artificial intelligence was analyzed. The aim of the study was to find an answer to the question of how useful and effective individual tools based on artificial intelligence can be in this process. The tools and methods that allowed the portal’s editors to create valuable content, the process of building the portal’s specific brand and involving the local community quickly and effectively in its creation were presented. The reactions of users to the presented content were analysed, as well as the number of visits and the list of places in the world from which users of the site came. The mechanism of content creation in a semi-automatic manner – with a human collaborating with artificial intelligence, based on a specific workflow – is also described. The effectiveness in terms of search engine positioning of content created by artificial intelligence and content written by a human without artificial intelligence support was also compared. Based on the results obtained, predictions were made about the future of journalism in the AI era and the role of humans in the process of content creation.},
doi = {10.4467/22996362PZ.24.015.19798},
url = {https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/sztuczna-inteligencja-w-sluzbie-tworzenia-tresci-na-przykladzie-portalu-internetowego-skierowanego-do-polskiej-spolecznosci-w-hiszpanii}
}