TY - JOUR TI - The Phenomenon of Sports Media on the Internet. A Comparative Analysis of YouTube Channels: “Kanał Sportowy” and “Meczyki” AU - Skucha, Wojciech TI - The Phenomenon of Sports Media on the Internet. A Comparative Analysis of YouTube Channels: “Kanał Sportowy” and “Meczyki” AB - The research presented in this article aims to compare the programs realized by “Kanał Sportowy” and the “Meczyki” channel, i.e. two popular sports YouTube channels. The research material consists of content published on both channels from March 24, 2022 to March 24, 2023. The analyses made it possible, among other things, to determine the journalistic genres in the materials published on both channels and covered the programs created in relation to the football World Cup in Qatar. Research conducted as part of this article also showed that among the programs, created by “Kanał Sportowy” and the “Meczyki” channels, one can find similarities to formats known from traditional media such as television. VL - 2024 IS - Volume 67, Issue 2 (258) PY - 2024 SN - 0555-0025 C1 - 2299-6362 SP - 45 EP - 78 DO - 10.4467/22996362PZ.24.014.19797 UR - https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/fenomen-mediow-sportowych-w-internecie-analiza-porownawcza-kanalu-sportowego-i-kanalu-meczyki-na-platformie-youtube KW - sport KW - sports media KW - format KW - journalistic genres KW - YouTube