@article{0190982b-3d61-73c8-b3e3-cc89f7b336a8, author = {Wojciech Skucha}, title = {The Phenomenon of Sports Media on the Internet. A Comparative Analysis of YouTube Channels: “Kanał Sportowy” and “Meczyki”}, journal = {Media Research Issues}, volume = {2024}, number = {Volume 67, Issue 2 (258)}, year = {2024}, issn = {0555-0025}, pages = {45-78},keywords = {sport; sports media; format; journalistic genres; YouTube}, abstract = {The research presented in this article aims to compare the programs realized by “Kanał Sportowy” and the “Meczyki” channel, i.e. two popular sports YouTube channels. The research material consists of content published on both channels from March 24, 2022 to March 24, 2023. The analyses made it possible, among other things, to determine the journalistic genres in the materials published on both channels and covered the programs created in relation to the football World Cup in Qatar. Research conducted as part of this article also showed that among the programs, created by “Kanał Sportowy” and the “Meczyki” channels, one can find similarities to formats known from traditional media such as television.}, doi = {10.4467/22996362PZ.24.014.19797}, url = {https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/fenomen-mediow-sportowych-w-internecie-analiza-porownawcza-kanalu-sportowego-i-kanalu-meczyki-na-platformie-youtube} }