TY - JOUR
TI - Evolution of the Television Market in Poland after 1989 (With Special Focus on the Channel TVP Kultura)
 
AU - Kuchta, Maja
AU - Mętel, Sara
TI - Evolution of the Television Market in Poland after 1989 (With Special Focus on the Channel TVP Kultura)
 
AB - The Polish media market underwent a significant transformation after 1989, with state media, including Telewizja Polska (TVP), at its core. Over the years, changes in the legal system, audience expectations, and growing competition from commercial stations have influenced TVP’s  operations. This article examines the evolution of public television in Poland, considering cultural and technological changes. Additionally, it includes a case study focusing on TVP Kultura, exemplifying a thematic channel fulfilling the public television mission. Through a literature review and audiovisual analysis, the article attempts to answer how the transformation occurred in the Polish television market and the position of TVP within it. The research aims to identify development strategies and how Telewizja Polska maintains its presence in the media market.
VL - 2023
IS - Vol. 11, Issue 3
PY - 2024
C1 - 2354-0214
SP - 211
EP - 225
DO - 10.4467/23540214ZM.23.015.19907
UR - https://ejournals.eu/en/journal/zarzadzanie-mediami/article/ewolucja-rynku-telewizyjnego-w-polsce-po-roku-1989-ze-szczegolnym-uwzglednieniem-kanalu-tvp-kultura
KW - evolution of the television market
KW - Telewizja Polska (TVP)
KW - media transformation
KW - commercialization
of the media market