TY - JOUR
TI - The Podcast i.e., from the Audial Transmission towards its Audiovisual Renditions. A Media Linguistic Perspective
AU - Kalisz, Aleksandra
TI - The Podcast i.e., from the Audial Transmission towards its Audiovisual Renditions. A Media Linguistic Perspective
AB - The purpose of the article is to present from a multimodal and genological perspective the complex nature of the podcast, manifested in both its audio and audiovisual aspects. Appropriately selected tools of linguistic genology and media linguistic parameters allowed not only to determine the mechanisms shaping the genological layer of the podcast, but also to capture the function played by various semiotic codes contained in this peculiar media phenomenon. The analysis of the collected research material made it possible to firstly perceive in the podcast a multimodal text, in which the verbal layer, despite the extraordinary expansiveness of the moving image, largely determines this type of transmission. In turn, observation of the genological plane showed that the podcast is a media genre with a wide range of components, the selection of which, depending on a particular recording creator’s intention, could be considered in terms of a Wittgenstein’s concept of language game, where more and more clearly within a single episode there is a co-occurrence of genres on the basis of adaptation or alternation. The titles selected for analysis revealed that the increasingly frequent appearance of the visual version of the podcast, referred to as a videocast, is dictated by the desire to show who is speaking, rather than having to do with the occurrence of a particular set of genres or specific forms of delivery in the examined messages.
VL - 2024
IS - Volume 67, Numer 1 (257)
PY - 2024
SN - 0555-0025
C1 - 2299-6362
SP - 41
EP - 57
DO - 10.4467/22996362PZ.24.004.19192
UR - https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/podcast-czyli-od-przekazu-audialnego-w-strone-jego-audiowizualnych-odslon-perspektywa-mediolingwistyczna
KW - videocast
KW - media linguistics
KW - media genres
KW - language game
KW - podcast