@article{018e9f0b-4450-708c-927c-9026045d5418,
author = {Dariusz Raś, Marta Woźniak, Mateusz Reptak},
title = {McLuhan’s Mosaics. The Essence of Mcluhanism in the Introductions to Books Published in Polish as Classics of Media Studies},
journal = {Media Research Issues},
volume = {2024},
number = {Volume 67, Numer 1 (257)},
year = {2024},
issn = {0555-0025},
pages = {9-24},keywords = {Marshall McLuhan; mcluhanism; classic of media studies; polish editions; introduction to books},
abstract = {Marshall McLuhan – media and communication theorist, classic of media studies, creator of the concept of the global village and of the division of media into cold and hot media, has been one of the best-known scholars since the 1960s. In 1962, one of his most popular works, “The Gutenberg Galaxy”, was published, in which he first presented the concept of a global village. His theses have been, and still are, the subject of much debate and the adoption of opposing positions towards them from the very beginning. They have attracted both acclaim and controversy. The article presents the opinions of researchers of Marshall McLuhan’s work contained in the introductions to his books that have been published in Polish. The aim of the article is a qualitative analysis of the introductions in terms of researchers’ attitudes towards the media scholar’s main thoughts and theses. It allows for the formulation of conclusions relating to the legacy of the media studies classics and the validity of his theses in the era of technological changes caused by the development of artificial intelligence.},
doi = {10.4467/22996362PZ.24.002.19190},
url = {https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/mozaiki-mcluhana-istota-mcluhanizmu-we-wstepach-do-ksiazek-wydanych-w-jezyku-polskim-jako-klasyka-medioznawstwa}
}