TY - JOUR
TI - “It’s Fun at First”. Cultural Blogging – Between Late Capitalism and Non-Work
AU - Kosińska, Olga
TI - “It’s Fun at First”. Cultural Blogging – Between Late Capitalism and Non-Work
AB - 
	Capitalism in its contemporary, late form does not break away from its constitutive principles – that is the actions aimed at accumulating resources – but significantly changes nature of the key capital. No longer land or labour, but knowledge, information or technology become the elements determining the position of a person on the market. Under these circumstances, the notion of “non-work” emerges, which includes activities seemingly unrelated to capitalist priorities, but still not in the direct opposition to them. One of the areas of such non-work phenomena was the Polish cultural blogosphere. Its representatives are an example of how people operating in the field of culture – especially on the Internet – combined instrumental and existential values in their activities. For this combination to be effective, it requires the collection and interpretation of relevant data that enables us to measure the achievement level of the goals set. In the case of the surveyed bloggers – also due to the specificity of their work – these measures were often not used properly.
VL - 2023
IS - Volume 24, Issue 3
PY - 2023
SN - 1896-8201
C1 - 2084-3976
SP - 103
EP - 117
DO - 10.4467/20843976ZK.23.011.18656
UR - https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/na-poczatku-to-jest-fajna-zabawa-blogowanie-kulturalne-pomiedzy-poznym-kapitalizmem-a-nie-praca
KW - values
KW - late capitalism
KW - not-work
KW - bloggers
KW - blogging