@article{018e9e4a-4733-701d-b378-91f977ba2310,
author = {Bogusława Dobek-Ostrowska},
title = {Development of Research on Political Communication in Poland in a Global Context},
journal = {Media Research Issues},
volume = {2023},
number = {Volume 66, Issue 3 (255)},
year = {2023},
issn = {0555-0025},
pages = {11-34},keywords = {political communication; public communication; political marketing; public relations; political advertising; political actor; mass media; audience; voters; research approaches; research methods; research tools},
abstract = {Political communication is the process of exchanging political messages between political actors and citizens thanks to the available communication channels. The first scientific research appeared before World War II in Anglo‑Saxon countries. The development took place in the late 1960s. The leading topics are: political actors and their activities (election campaigns, political marketing, public relations, advertising), voters, mass and social media. The research dedicated to political communication in Poland began in the 1990s at the universities, mainly in Katowice, Krakow, Lublin, Poznan, Warsaw and Wroclaw.},
doi = {10.4467/22996362PZ.23.026.18132},
url = {https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/rozwoj-badan-nad-komunikowaniem-politycznym-w-polsce-w-kontekscie-swiatowym}
}