Volume 68, Issue 1 (261)

2025

Publication date: 17.03.2025

Description

Publication co-financed by the Jagiellonian University from the funds of the Institute of Journalism, Media and Social Communication and the Faculty of Management and Social Communication.

Licence: CC BY 4.0

Editorial team

Editor-in-Chief Magdalena Hodalska

Deputy Editor-in-Chief Agnieszka Szymańska

Secretary Edyta Żyrek-Horodyska

Issue content

Jubileusz 65-Lecia Zeszytów Prasoznawczych

Journalism Education in the U.S. – Past, Present, Future

Wayne Wanta

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 13-20

https://doi.org/10.4467/22996362PZ.25.002.21144

Little has changed in the way universities teach journalism since the first programs were created more than a hundred years ago. But because of the current political climate, and what some are calling the “Post‑Truth Era”, journalism programs need to adjust. The article focuses on the areas that need attention: revising news values to concentrate more on impact than on timeliness; not quoting lies from news sources; not “sane-washing” by cleaning up disturbing quotes from sources; and not making false equivalences trying to give both sides of issues, showing examples of these problems in media coverage of the latest presidential campaign in the US in 2024.

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The studies that change, the rules that should stay the same (but have not). Curricula of journalism studies at Jagiellonian University: ideas, practicalities, students and media market

Małgorzata Lisowska-Magdziarz

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 21-31

https://doi.org/10.4467/22996362PZ.25.003.21145

The paper discusses the composition, together with education and social premises, of the first official standard curriculum for Polish journalism studies formulated in 2000. It describes the evolution of the programs and pragmatics of journalist education in Poland in the last 25 years in relation to the media market tendencies, the changing concept of university, and international trends in journalism education.

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Breaking News and Media Events in Two Centuries in Academic Publications of Media Research Issues

Weronika Saran, Magdalena Hodalska

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 33-50

https://doi.org/10.4467/22996362PZ.25.004.21146

Media Research Issues / Zeszyty Prasoznawcze is one of the oldest academic journals in Central Europe that has been publishing groundbreaking work by prominent media scholars for the past 65 years. The aim of this article is to present a list of important historical events, both Polish and global, reported in Zeszyty Prasoznawcze since its founding in 1957, identify researchers who enhanced our understanding of these moments from a media perspective and discuss the results of the scholars’ observations and research. The paper also shows the significance of Media Research Issues for Polish and global media studies and the journal’s position in the arena of international publications.

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Articles

Czy kobiety mają głos (?) Kobiety w opiniotwórczych serwisach informacyjnych: Wiadomości i Fakty

Aldona Guzik

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 51-68

https://doi.org/10.4467/22996362PZ.25.005.21147

The article aims to show the visibility of women in the media. This issue is very important because the media still play a large role in shaping the social image of women, and at the same time they are a tool that can contribute to changing stereotypes and promoting a more balanced gender representation in public debate. To investigate this, I used a content analysis of two nationwide news services: Wiadomości TVP1 and Fakty TVN (their main editions) in the period after the parliamentary elections in Poland on October 15, 2023. Analysing the opinion-forming news programs, in addition to the frequency of women’s appearances, I took into account the roles in which women were cast: politician, expert, famous person (celebrity) and the so-called “ordinary” person, as well as how they were presented, what fields they represented and what topics they spoke on.

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Problematyka łowickiej sztuki ludowej w łódzkim czasopiśmiennictwie. Analiza na wybranych przykładach z lat 2000–2023

Joanna Mikosz

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 69-90

https://doi.org/10.4467/22996362PZ.25.006.21148

The aim of the article is to indicate whether the issues of Łowicz folk art, and specifically Łowicz paper cutouts, embroidery and Łowicz costumes, are within the scope of interest of the Łódź editorial offices of cultural and cultural-social magazines, and whether they are the subject of analysis by representatives of the academic world who published the results of their research in Łódź scientific periodicals. The analyzed period covers the years 2000–2023. The author’s research sample included articles on selected aspects of Łowicz art, which were discussed in Łódź scientific periodicals, cultural and cultural and social magazines. In the case of scientific magazines, these were scientific articles, while in cultural and cultural-social magazines, press articles and interviews were analyzed. The analysis allowed us to draw the conclusion that in the years 2000–2023, paper cutting, Łowicz embroidery and Łowicz costume were not very popular among the topics discussed by journalists and researchers. The handicrafts and costumes of Łowicz in the indicated publications, although published sporadically, were discussed in an exhaustive and multi-faceted manner, which facilitated the exploration of this sphere of artistic activity from various points of view.

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Od „ruskiego hardkoru” do narodowego wstydu – postkolonializm relacji polsko-ukraińskich w reportażu Ziemowita Szczerka „Przyjdzie Mordor i nas zje, czyli tajna historia Słowian”

Maciej Bartusik

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 91-111

https://doi.org/10.4467/22996362PZ.25.007.21149

This article presents an analysis of the postcolonialism motive in gonzo reportage “Przyjdzie Mordor i nas zje, czyli tajna historia Słowian” by Ziemowit Szczerek. The purpose of analysis is to state how postcolonialism themes correspond with Polish‑Ukrainian relations described by Szczerek. The author of the article refers to the gonzo style of analysed work in the light of themes of postcolonialism and relations between two nations.

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Media History

Konceptualizacja sukcesu życiowego i szczęścia na łamach Filipinki 1980–2002. Ciągłość czy zmiana?

Iwona Massaka

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 113-133

https://doi.org/10.4467/22996362PZ.25.008.21150

The pursuit of success and happiness is one of the key regulators of social life and reflects the value system upheld by individuals. In this study, changes in the semantic scope and the relative importance of success and happiness within the hierarchy of key life concerns are analyzed to assess the scale and nature of cultural and mindset shifts among Polish youth before and after the systemic transformation. The article aims to pinpoint when the conceptualization of life success and happiness in Filipinka, a magazine with significant influence on young people’s views, shifted in response to the postmodern value context and cultural changes after 1989. The analysis examines all texts published between 1980 and 2004 that address the themes of success / life success / happiness and profile successful people. These texts underwent both quantitative and qualitative content analysis using a categorization key based on traits identified as crucial for achieving success and happiness in the examined material. Two hypotheses were proposed. The first posits that between 1980 and 1989, discussions on life success in Filipinka were intertwined with broader reflections on happiness in life. Both life success and happiness were conceptualized according to traditional value systems and attitudes. The second hypothesis suggests that in the early 1990s, the conceptualization of life success in Filipinka began to align more closely with postmodern and market-oriented cultural norms. The study fully confirmed the first hypothesis and partially confirmed the second.

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Krakowskie tygodniki społeczno-kulturalne w okresie międzywojennym i ich czytelnicy na przykładzie Nowości Ilustrowanych i Światowida

Barbara Majerek

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 129-150

https://doi.org/10.4467/22996362PZ.25.009.21151

The subject of the article is an analysis of Krakow’s socio-cultural weeklies of the interwar period – Nowości Ilustrowane and Światowid – and an attempt to answer the question of who their readers were and whether there were differences between them. Factors such as the social changes occurring after the First World War, the development of technology and industry, and the different time of publication of the magazines, made it possible to assume that the discrepancies would be significant. The lack of literature addressing the differences between the readers of the weekly magazines discussed was the reason for taking up the topic. The analysis covered 358 issues of Nowości Ilustrowane and 788 of Światowid. In addition, Statistical Yearbooks from 1920–1930, Small Statistical Yearbooks from 1935 and 1939, and a wealth of literature on the press of the time were used. A qualitative content analysis of the press and a historical-critical analysis of the sources and literature on the subject were used in the study. The comparison of weeklies coming out at different times was intended to show similarities and differences, and changes in the socio-cultural press and readership. The content analysis showed that the audience for this type of periodical has changed over the years. Changes in society have meant that magazines have become more open to women and younger readers. However, the education and wealth level of the audience remained unchanged, as the magazines were aimed at the upper classes and the intelligentsia. Thus, the hypothesis about significant differences between the readers of Nowości Ilustrowane and Światowid was confirmed.

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Z życia naukowego

Cyfrowa Biblia i praktyki religijne w internecie. John Dyer: People of the Screen: How Evangelicals Created the Digital Bible and How It Shapes Their Reading of Scripture, 1st Edition. Oxford University Press. New York 2023, s. 272.

Łukasz Buksa

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 151-153

https://doi.org/10.4467/22996362PZ.25.010.21152

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Młodzi dorośli wobec dezinformacji. Agnieszka Ogonowska, Agnieszka Walecka‑Rynduch: Młodzi dorośli wobec dezinformacji. Katalogi i rzeczywiste profile kompetencji cyfrowych. Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków 2024, ss. 186.

Damian Guzek

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 155-157

https://doi.org/10.4467/22996362PZ.25.011.21153

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6. Konferencja Naukowa Wiedza – Komunikacja – Działanie. Praktyki Medialne w Zdigitalizowanym Świecie, Instytut Dziennikarstwa, Mediów i Komunikacji Społecznej, Uniwerystet Jagielloński, 17–18.10.2024 r.

Roksana Gloc

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 159-163

https://doi.org/10.4467/22996362PZ.25.012.21154

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Sprawozdanie z Kongresu Ogólnopolskiej Sieci Edukacyjnej (OSE), Wydział Zarządzania i Komunikacji Społecznej UJ, 13.12.2024

Agnieszka Walecka-Rynduch, Maria Nowina Konopka

Media Research Issues, Volume 68, Issue 1 (261), 2025, pp. 165-167

https://doi.org/10.4467/22996362PZ.25.013.21155

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Files to download

Title and imprint pages PDF Contents PDF Authors (pl) PDF From the Editor (Magdalena Hodalska) PDF

Słowa kluczowe: journalism, Post‑Truth Era, news values, news sources, media, education, journalism profession, media market, social accountability of media, role of university, education, Media Research Issues, Zeszyty Prasoznawcze, academic journal, media studies, media scholars, women, media, media visibility, experts, content analysis, art from Łowicz, Łowicz folklore, folk art, Łódź press, Łódź periodicals, journalism, gonzo, Szczerek, postcolonialism, Poland, Ukraine, Filipinka, success narrative, happiness narrative, system of values, life goals, interwar period, press in Kraków, socio-cultural weeklies, readers, Nowości Ilustrowane, Światowid

Funding information

Publication co-financed by the Jagiellonian University from the funds of the Institute of Journalism, Media and Social Communication and the Faculty of Management and Social Communication.