Volume 13, Issue 4

2025

Publication date: 21.01.2026

Description

The publication of this volume was financed by the Jagiellonian University in Kraków – Faculty of Management and Social Communication & Institute of Culture

Cover design: Agnieszka Mitoraj

Licence: CC BY

Editorial team

Editor-in-Chief Prof. dr hab. Bogusław Nierenberg

Deputy Editor-in-Chief Dr Anna Modzelewska

Issue's Editor Prof. dr hab. Bogusław Nierenberg

Issue content

Wstęp

Bogusław Nierenberg

Media Management, Volume 13, Issue 4, 2025, pp. XI-XV

https://doi.org/10.4467/23540214ZM.25.022.22918

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The Role of Public (State) Media in the Modernisation Processes in Post-war Poland

Stanisław Jędrzejewski

Media Management, Volume 13, Issue 4, 2025, pp. 259-275

https://doi.org/10.4467/23540214ZM.25.023.22919

The article aims to outline the role that Telewizja Polska (Polish Television) and Polskie Radio (Polish Radio) played in the realisation of the state’s modernisation ambitions and shaping the post-war intellectual climate. In particular, the analysis concerns educational and scientific programs as instruments of social policy and as carriers of the ideology of progress and rationalism. By outlining the programming structure of Polish Radio and Polish Television at the time, this article focuses on the importance of the then state-owned public media in the pursuit of building a modern society in Poland, as well as the relevance of research on this phenomenon in the context of contemporary debates on the role of public media in the processes of education and modernisation.

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Regional Media – Social Capital – Security

Juliusz Braun

Media Management, Volume 13, Issue 4, 2025, pp. 277-284

https://doi.org/10.4467/23540214ZM.25.024.22920

Security, in the broadest sense of the word, requires enormous financial expenditure. Equally important, however, is the provision of social capital, garnered through the relationships and connections that bind individuals and social groups, facilitating completion of a multitude of tasks, and measured primarily by the level of mutual trust. A group with a high degree of mutual trust is capable of achieving more than one which lacks it. Proper functioning of the media expedites the growth of social capital. Public local media have both specific responsibilities and greater opportunities for action in this regard. Rooted in the ‘small homelands’ and drawing on shared experiences, cultural traditions, and even customs, on the matters near to their recipients’ hearts, they occupy an advantageous position when it comes to fostering a sense of community and faith in its worth. These media, operating close to their audiences, are familiar with the needs and interests of these groups and are capable of quickly acquiring and disseminating reliable information concerning local communities. They can also respond quickly to fake news emerging within local information spaces.

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Eseje i recenzje

Dawne-nowe czyli legacy media. Problem, nazewnictwo, diagnoza i prognoza

Tomasz Goban-Klas

Media Management, Volume 13, Issue 4, 2025, pp. 285-295

https://doi.org/10.4467/23540214ZM.25.025.22921

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Między Agorą a Koloseum

Bogusław Nierenberg, Zbigniew Bujak

Media Management, Volume 13, Issue 4, 2025, pp. 297-309

https://doi.org/10.4467/23540214ZM.25.026.22922

Historia magistra vitae est – this maxim of Cicero (De oratore 2.36) reminds us that we should draw conclusions from what happened in the past in order to avoid mistakes in the future. For several decades we have been struggling with the question of how to repair the media, especially public media. The authors of this article look for inspiration for their reflections in the early 1980s – the time that initiated the Solidarność (Solidarity) revolution in our country. We assumed that subsequent events in our history confirm the truth of a statement made half a millennium ago by Niccolo Machiavelli (1984, p. 111): “Wise men say, and not without reason, that those who wish to foresee the future must consult the past, for human events always resemble those of earlier times. This arises from the fact that they are produced by men who have been, and ever will be, animated by the same passions; and thus they must necessarily have the same results”.
In 1980, a movement was born in Poland that resonated loudly throughout the world. It took the organizational form of a trade union independent of the communist authorities and the symbolic name “Solidarity”. It was a multidimensional movement, touching upon many aspects, including the media. We analyze how, over the more than 40 years that have passed, the role, significance, and also the independence of the Polish media have been perceived. It appears that the attitude of decision-makers toward the media has ranged between an Agora and a Colosseum: either they adopted a deliberative approach, whereby those in power, together with citizens, decide what content is published, or one based on the principle that whoever holds power – by the right of the stronger – should determine what reaches the audience.

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Recenzja monografii Stanisława Jędrzejewskiego Media publiczne w erze posttelewizyjnej

Bogusław Nierenberg

Media Management, Volume 13, Issue 4, 2025, pp. 311-316

https://doi.org/10.4467/23540214ZM.25.027.22923

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Varia

Government Communication on Instagram in the Light of Technological Determinism – Examples from Germany

Ada Adryańczyk, Anna Pol, Michał Otrocki

Media Management, Volume 13, Issue 4, 2025, pp. 317-329

https://doi.org/10.4467/23540214ZM.25.028.22924

The article examines government communication on the Instagram against the backdrop of the theory of technological determinism. In light of this theory, communication technologies determine communication (hard determinism) or create new communication opportunities that are not a necessity (soft determinism). The aim of the article is to explore government communication on the Instagram using German Ministry of Foreign Affairs (Auswärtiges Amt) as an example. Drawing on linguistics and media studies and using multimodal analysis, the authors check whether Instagram forms of expression, trends and viral formats have penetrated government communication about important national and international issues. Drawing on Magdalena Makowska’s multimodal analyses, the authors analyze the multimodality of government posts on Instagram. The conclusions from the qualitative analysis may become a contribution to further quantitative explanatory analyses and considerations on the role of platforms in contemporary society, not only at the local level but also at the national and international level.

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Files to download

Title and imprint pages PDF Table of Contents PDF About the authors PDF

Słowa kluczowe: public media, education, modernisation, belief in science, Telewizja Polska, Polskie Radio, post-war society, ideology of progress, security, social capital, trust, local media, public media, post-truth, disinformation, public media, Solidarność, Polish public media system, technological determinism, government communication, Instagram, platformization

Funding information

The publication of this volume was financed by the Jagiellonian University in Kraków – Faculty of Management and Social Communication & Institute of Culture