FAQ
T_LOGIN Log in

Don't have an account on our website?

T_REGISTER Register

Vol. 13, Issue 1

2025 Next

Publication date: 13.08.2025

Description
The publication of this volume was financed by the Jagiellonian University in Kraków – Faculty of Management and Social Communication & Institute of Culture.

Cover design: Agnieszka Mitoraj.

Licence: CC BY 4.0  licence icon

Editorial team

Editor-in-Chief Prof. dr hab. Bogusław Nierenberg

Deputy Editor-in-Chief Dr Anna Modzelewska

Editor of the issue Marzena Barańska

Issue content

Marzena Barańska

Media Management, Vol. 13, Issue 1, 2025, pp. IX-X

https://doi.org/10.4467/23540214ZM.25.001.21915
Read more Next

Magdalena Sawczuk

Media Management, Vol. 13, Issue 1, 2025, pp. 1-16

https://doi.org/10.4467/23540214ZM.25.002.21916
Museums’ social media communication is an activity whose presence is no longer subject to justification or discussion. However, an important issue remains how this virtual communication should be conducted. This issue is gaining importance, if only because of the change in recipients’ expectations towards cultural institutions, generational changes, and new ways of consuming culture. Moreover, due to the dynamics of social platforms and the tools used there, the issue of how museums communicate through various platforms still remains under-researched. Therefore, the article aims to explore the degree to which museums use humorous, RTM-related content and the so-called “trends” appearing on TikTok. In order to achieve this aim, the method of qualitative analysis of content published on the TikTok platform was chosen. The results showed that while humorous content and content referring to current situations have a great potential to engage recipients, not all museums adopt this communication method.
Read more Next

Michał Chlebowski

Media Management, Vol. 13, Issue 1, 2025, pp. 17-31

https://doi.org/10.4467/23540214ZM.25.003.21917
The UK’s media regulation and self-regulation system has evolved over the past 70 years, with major reforms in the last two decades. Since 2003, Ofcom has served as the primary regulator of electronic media, overseeing journalistic standards and ethics. In 2017, its authority expanded to include the BBC. The press sector, following ethical scandals, adopted a self-regulation model led by Impress and IPSO. This article examines the UK’s regulatory framework, assessing its structure, procedures, and effectiveness. It analyzes audience complaints, explores regulatory challenges, and includes insights from literature reviews, institutional reports, and interviews with professionals from Ofcom, IPSO, and the BBC. Although focused on the UK, this study contributes to discussions on media regulation in Poland, where systemic reforms are needed. The analysis highlights the strengths and limitations of the British model, offering insights for broader media governance debates.
Read more Next

Grażyna Piechota

Media Management, Vol. 13, Issue 1, 2025, pp. 33-48

https://doi.org/10.4467/23540214ZM.25.004.21918
The proposed paper contains the results of an empirical analysis of the educational role of the most relevant opinion weeklies published in Poland at the time of writing. The research project was carried out after the 2024 flash flood, a significant cause of which has been considered to be the deepening climate change. The research itself was conducted through content analysis, focusing on how the weeklies reported on the course of the flood and the removal of its effects. The project was designed around the simple question of whether climate change was being indicated in the texts as the cause of severe weather phenomena and if so, in what context these changes were reported. The research results did not show that opinion weeklies used the flood to assume an educational role. However, analysis confirmed a clear political and social polarization resulting from media bias in the presentation of content by both conservative and liberal weeklies. The research project is part of a wider analysis of the role of mass media in the dissemination of information and disinformation on climate change. As part of ongoing global research, this article presents a Polish perspective on climate change reporting in the mass media.
Read more Next

Anna Lusińska, Krzysztof Becker

Media Management, Vol. 13, Issue 1, 2025, pp. 49-62

https://doi.org/10.4467/23540214ZM.25.005.21919
Contemporary technological developments, including virtual reality (VR), are effecting changes in approaches to rehabilitation, thus offering new opportunities to support the therapeutic process. This article explores the potential of VR in the neurological rehabilitation of stroke patients. The objective of this study is to examine the manner in which they communicate with others, with a view to integrating this technology with traditional therapies. The objective of this study is to ascertain the benefits and limitations of VR in enhancing patient communication, including their motor functions, as well as its impact on brain neuroplasticity and motivation for therapy. The paper also underscores the significance of virtual reality (VR) in the therapeutic management of patients. It is evident that immersive environments have a significant role to play in the stimulation of communicative and emotional abilities in individuals diagnosed with aphasia. The results of the study indicate that VR allows for the personalisation of therapy, as well as the monitoring of the patient’s progress and the increased accessibility of rehabilitation, especially in the home setting. The integration of gamification elements and the combination of virtual reality (VR) with biofeedback and artificial intelligence has the potential to create new avenues for rehabilitation. The authors underscore the necessity for additional research to be conducted on the effectiveness and accessibility of VR technology in the context of rehabilitation, as well as its potential applications. The objective is to effect a revolution in contemporary therapy standards.
Read more Next

Funding information

The publication of this volume was financed by the Jagiellonian University in Kraków – Faculty of Management and Social Communication & Institute of Culture.