Vol. 12, Issue 4

2024

Publication date: 31.12.2024

Description

The publication of this volume was financed by the Jagiellonian University in Kraków – Faculty of Management and Social Communication & Institute of Culture.

Cover design: Agnieszka Mitoraj.

Licence: CC BY

Editorial team

Editor-in-Chief Prof. dr hab. Bogusław Nierenberg

Deputy Editor-in-Chief Dr Anna Modzelewska

Issue content

Wprowadzenie

Olga Kosińska

Media Management, Vol. 12, Issue 4, 2024, pp. IX-X

https://doi.org/10.4467/23540214ZM.24.014.21480

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Social Media Addiction in Student Age as a Psychological and Social Problem

Ekaterina Klimovich

Media Management, Vol. 12, Issue 4, 2024, pp. 219-232

https://doi.org/10.4467/23540214ZM.24.015.21481

The article examines social media addiction in students based on the psychological characteristics of their emotional-volitional, motivational and communicative spheres of personality. The purpose of the study is to identify opportunities for the prevention and treatment of social media addiction, development of methods and programs for online therapy for students. To solve this goal, I will use the method of describing and summarizing scientific literature on the topic of the study, methods of analysis and synthesis, induction and deduction. A brief overview of scientific research on this topic is provided. The medical, psychological and social difficulties that users face with excessive use of social networks are described. The most significant reasons contributing to the formation of addiction are highlighted. Methods and areas of work on the prevention and therapy of social media addiction in students are proposed.

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Wykorzystanie gier wideo w edukacji międzykulturowej i językowej na przykładzie gry Ballady i Romanse

Małgorzata Bieszczanin, Maciej Śledź, Adam Flamma

Media Management, Vol. 12, Issue 4, 2024, pp. 233-246

https://doi.org/10.4467/23540214ZM.24.016.21482

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Czy sztuczna inteligencja może (już) zastąpić fotografię? Wykorzystanie obrazów w komunikowaniu marketingowym jednostek samorząd terytorialnego

Łukasz Małkiewicz

Media Management, Vol. 12, Issue 4, 2024, pp. 247-268

https://doi.org/10.4467/23540214ZM.24.017.21483

This article explores the issue of using AI-generated images in the marketing communication of Polish local government units. It presents selected sources for acquiring such images, methods for verifying their authenticity using available algorithms, and an assessment of how closely the resulting “photographs” reflect reality. The article also examines how employees of individual local government units – those responsible for shaping marketing communication – perceive this technology and how they have utilized AI in their activities.

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Ewolucja telewizji linearnej a rola kanałów tematycznych - kierunki badań nad zmianami i reprodukcją stereotypów płciowych

Monika Pieczyńska-Modrzejewska

Media Management, Vol. 12, Issue 4, 2024, pp. 269-294

https://doi.org/10.4467/23540214ZM.24.018.21484

The objective of this article is to initiate a discussion on the potential for enriching media studies with new fields of analysis, including the examination of thematic channels and market fragmentation, as well as the influence of the medium on the construction of gender and gender stereotypes. The article presents data illustrating the distribution of viewing figures over time, which clearly demonstrate the relationship between the number of TV channels available on the market and their performance. The primary focus of the article is a quantitative analysis of the largest cable and satellite channels with a significant female or male skew, conducted for the period between 2018 and 2023. It presents the dynamics of changes in viewership of selected channels and demonstrates a notable discrepancy in the decline in ratings between female- and male-oriented television channels. The second part of the analysis discusses the most popular programs on each station, in the context of reception by both target groups. The gender binary in the article is a consequence of the limitations of current telemetric measurement capabilities.

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Files to download

Table of contents PDF Tittle pages & imprint PDF Abouts the Authors PDF

Słowa kluczowe: social media, social media addiction, student, personality, internet methods of addiction prevention and therapy, educational media, intercultural education, language education, language competence, intercultural communicative competence (ICC), literature in education, folk culture, game studies, educational games, marketing communication, social media, local government units, territorial marketing, artificial intelligence, television, thematic channels, audiences, gender, stereotypes

Funding information