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Korzystanie z mediów społecznościowych przez pokolenie Z w czasie pandemii COVID-19

Publication date: 2022

Media Management, 2022, Volume 10, Issue 1, pp. 23-36

https://doi.org/10.4467/23540214ZM.22.002.16924

Authors

,
Agnieszka Werenowska
Warsaw University of Life Sciences
Nowoursynowska 166, 02-787 Warszawa, Poland
https://orcid.org/0000-0002-2545-4442 Orcid
Contact with author
All publications →
Ewa Jaska
Warsaw University of Life Sciences
Nowoursynowska 166, 02-787 Warszawa, Poland
https://orcid.org/0000-0002-3874-1985 Orcid
Contact with author
All publications →

Titles

Korzystanie z mediów społecznościowych przez pokolenie Z w czasie pandemii COVID-19

Abstract

Social media have become one of the most important sources of information, especially for the young generation of users. The article presents the results of research conducted at the beginning of 2021 among 311 representatives of the Generation Z. The survey method was applied using the CAWI online questionnaire technique. Based on the conducted research, the type of information sought in social media was determined, indicating also the most useful, i.e. accessible and credible media, regarding the time of the pandemic. Predominantly, the respondents searched for information related to the number of infections in Poland, quarantine procedures and infection rate around the world. In the opinion of respondents, the Internet, in particular, Twitter and Facebook, is more useful than traditional media.

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Information

Information: Media Management, 2022, Volume 10, Issue 1, pp. 23-36

Article type: Original article

Titles:

Polish:

Korzystanie z mediów społecznościowych przez pokolenie Z w czasie pandemii COVID-19

English:
The Use of Social Media by Generation Z During the COVID-19 Pandemic

Authors

https://orcid.org/0000-0002-2545-4442

Agnieszka Werenowska
Warsaw University of Life Sciences
Nowoursynowska 166, 02-787 Warszawa, Poland
https://orcid.org/0000-0002-2545-4442 Orcid
Contact with author
All publications →

Warsaw University of Life Sciences
Nowoursynowska 166, 02-787 Warszawa, Poland

https://orcid.org/0000-0002-3874-1985

Ewa Jaska
Warsaw University of Life Sciences
Nowoursynowska 166, 02-787 Warszawa, Poland
https://orcid.org/0000-0002-3874-1985 Orcid
Contact with author
All publications →

Warsaw University of Life Sciences
Nowoursynowska 166, 02-787 Warszawa, Poland

Published at: 2022

Article status: Open

Licence: CC BY 4.0  licence icon

Percentage share of authors:

Agnieszka Werenowska (Author) - 50%
Ewa Jaska (Author) - 50%

Classification number:

JEL Classification System:

Technological Change: Choices and Consequences; Diffusion Processes (O33)

Article corrections:

-

Publication languages:

Polish

Korzystanie z mediów społecznościowych przez pokolenie Z w czasie pandemii COVID-19

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