Facing Flood Management: The Educational Role of Mass Media in Communicating Climate Change in Poland
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RIS BIB ENDNOTEPublication date: 13.08.2025
Media Management, 2025, Vol. 13, Issue 1, pp. 33-48
https://doi.org/10.4467/23540214ZM.25.004.21918Authors
The proposed paper contains the results of an empirical analysis of the educational role of the most relevant opinion weeklies published in Poland at the time of writing. The research project was carried out after the 2024 flash flood, a significant cause of which has been considered to be the deepening climate change. The research itself was conducted through content analysis, focusing on how the weeklies reported on the course of the flood and the removal of its effects. The project was designed around the simple question of whether climate change was being indicated in the texts as the cause of severe weather phenomena and if so, in what context these changes were reported. The research results did not show that opinion weeklies used the flood to assume an educational role. However, analysis confirmed a clear political and social polarization resulting from media bias in the presentation of content by both conservative and liberal weeklies. The research project is part of a wider analysis of the role of mass media in the dissemination of information and disinformation on climate change. As part of ongoing global research, this article presents a Polish perspective on climate change reporting in the mass media.
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Information: Media Management, 2025, Vol. 13, Issue 1, pp. 33-48
Article type: Original article
Uniwersytet Andrzeja Frycza Modrzewskiego w Krakowie, Wydział Zarządzania, Mediów i Technologii
Published at: 13.08.2025
Article status: Open
Licence: CC BY 4.0
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