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Building a Trump Nation: the Rhetoric of President Donald J. Trump on Twitter

Publication date: 23.12.2020

Media Management, 2020, Volume 8, Issue 4, pp. 391-405

https://doi.org/10.4467/23540214ZM.20.041.12645

Authors

Rafał Kuś
Institute of American Studies and Polish Diaspora, Faculty of International and Political Studies, Jagiellonian University, Rynek Główny 34 31-010 Kraków
https://orcid.org/0000-0002-2930-6447 Orcid
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Titles

Building a Trump Nation: the Rhetoric of President Donald J. Trump on Twitter

Abstract

This paper is an attempt to analyze the patterns of the 45th President’s use of Twitter for promoting his political agenda. Donald J. Trump used to “tweet” often even before entering politics; in the White House it is his primary instrument of contact with the U.S. society, bypassing the established media channels. A special emphasis was put on the rhetorical characteristics of Trump’s social media communications as well as the identity-building aspect of his Twitter oratory. The research was conducted with the use of the method of quantitative content analysis. Obtained results point out to the Republican as an unconventional political player, employing the possibilities offered by new media in an original yet effective manner.

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Information

Information: Media Management, 2020, Volume 8, Issue 4, pp. 391-405

Article type: Original article

Authors

https://orcid.org/0000-0002-2930-6447

Rafał Kuś
Institute of American Studies and Polish Diaspora, Faculty of International and Political Studies, Jagiellonian University, Rynek Główny 34 31-010 Kraków
https://orcid.org/0000-0002-2930-6447 Orcid
All publications →

Institute of American Studies and Polish Diaspora, Faculty of International and Political Studies, Jagiellonian University, Rynek Główny 34 31-010 Kraków

Published at: 23.12.2020

Article status: Open

Licence: CC BY-NC-ND 4.0  licence icon

Percentage share of authors:

Rafał Kuś (Author) - 100%

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Publication languages:

English

Building a Trump Nation: the Rhetoric of President Donald J. Trump on Twitter

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