Małgorzata Adamik-Szysiak
Media Management, Volume 8, Issue 4, 2020, pp. 371-390
https://doi.org/10.4467/23540214ZM.20.040.12644The article presents the results of empirical research regarding the use of the main nationwide television news programs by the potential of the Twitter micro-blog in terms of publicizing the election campaign to the European Parliament in 2019. The main research questions concerned the degree of interest of the editors of public television programs (“Wiadomości” TVP1) and commercial television (“Fakty” TVN) in European elections and the manner in which the campaigns of individual political entities were publicized. The results of the research allowed not only to identify and analyze the communication strategies used by the both editorial boards, but also to deduce about their degree of political bias during the campaign.
Małgorzata Adamik-Szysiak
Media Research Issues, Volume 55, Issue 3 (211) , 2012, pp. 144-147
Małgorzata Adamik-Szysiak
Media Business Culture, Issue 2 (11) 2021, 2021, pp. 109-123
https://doi.org/10.4467/25442554.MBK.21.017.15158The presidential campaign in Poland in 2020 took place during the first wave of the COVID-19 pandemic. The aim of the article is to try to answer the question to what extent the pandemic problem was exposed in candidates’ entries in social media. The subject of the research were messages published on Facebook and Twitter. Particular attention was paid to the content disseminated by Andrzej Duda and Rafał Trzaskowski. The main methods used in the research were content analysis and secondary analysis of existing data. The research proved that the candidates became campaigners like the previous ones, clearly emphasizing the important role of reports from direct meetings with voters. The pandemic thread, especially at the end of the campaign, was only incidentally mentioned in the messages.
Małgorzata Adamik-Szysiak
Media Business Culture, Issue 2 (9) 2020, 2020, pp. 93-113
https://doi.org/10.4467/25442554.MBK.20.019.13183Poland
