Significance of organizational structure for the achievement of program objectives by Rzeszów Radio
Wybierz format
RIS BIB ENDNOTESignificance of organizational structure for the achievement of program objectives by Rzeszów Radio
Data publikacji: 2014
Zarządzanie Mediami, 2014, Tom 2, Numer 2, s. 65-76
https://doi.org/10.4467/23540214ZM.14.005.3567Autorzy
Significance of organizational structure for the achievement of program objectives by Rzeszów Radio
In order to accomplish the mission of a public radio it is necessary to manage the broadcasting time adequately, taking into account the mission-related objectives, such as production of programs focusing on matters important for local communities. Public radio should be perceived by the audience as a reliable and trustworthy source of information. At the same time it should compete for young listeners and improve attractiveness of the program without excessive commercialization. Therefore, being a public station, Radio Rzeszów SA broadcasts a wide variety of programs focusing on information, opinions, culture, entertainment, education and sport, in compliance with its mission. Moreover, the schedule of programs is designed taking into account the criteria for the preferred programs, as defined by the National Broadcasting Council. The numerous mission-related tasks of a public broadcasting entity include programs for national and ethnic minorities. Polskie Radio Rzeszów produces and broadcasts the most refined genres of radio journalism, such as reportage and radio drama.In Rzeszów Radio these are programs for Ukrainian and Łemko minorities. The related achievements are presented in the article, which also discusses the findings of Radio Rzeszów monitoring conducted by the National Broadcasting Council as well as a survey commissioned by us.
Broadcasting Act dated 29 December 1992, ”Journal of Laws” 1993, No. 7, item 34, as amended.
Commercial Companies Code, act of 15 September 2000, “Journal of Laws” 2000, No. 94, item 1037, consolidated text 2014.
Dzida J., Rozpiętość i zasięg kierowania w teorii i praktyce (Range and Scope of Management in Theory and Practice), PWN, Warszawa 1969.
Encyclopaedia of Management, category: organizational structure, http://mfiles.pl/pl/index.php/Struktura_organizacyjna.
Fołtyn H., Klasyczne i nowoczesne struktury organizacyjne (Classical and Modern Organizational Structures), Wydawnictwo Key Text, Warszawa 2007.
Gawroński J., Zarządzanie mediami w sformalizowanej wielowymiarowej przestrzeni medialnej (Media Management in the Formalized Multi-Dimensional Media Sphere), „Zarządzanie w Kulturze” vol. 15, book 1, Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków 2014,
Griffin R.W., Podstawy zarządzania organizacjami (Management), PWN, Warszawa 2004.
Grudzewski W.M., Hejduk I.K., Przedsiębiorstwo przyszłości (Enterprise of the Future), Difin, Warszawa 2000.
Leksykon zarządzania (Companion to Management), ed. M. Adamska, Difin, Warszawa 2004.
Monitoring Report for Rzeszów Radio by the Social Change Unit, at the Institute of Sociology, University of Warsaw, dated 11.03.2012.
Najda-Janoszka M., Organizacja wirtualna. Teoria i praktyka (Virtual Organization. Theory and Practice), Difin, Warszawa 2010.
Pietrzak H., Nowe podmioty w przestrzeni medialnej (New Entities in Media Sphere), Wydawnictwo Uniwersytetu Rzeszowskiego, Rzeszów 2012.
Pietrzak P., Kinematyka i dynamika informacji w przestrzeni medialnej (Kinematics and Dynamics of Information in Media Sphere), „Zarządzanie w Kulturze” vol. 15, book 1, Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków 2014.
Survey Report for Rzeszów Radio, conducted by the Institute of Social and Marketing Research, Lublin, June 2013.
Zarządzanie. Teoria i praktyka (Management. Theory and Practice), ed. A.K. Koźmiński, W. Piotrowski, (5th Edition), Wydawnictwo Naukowe PWN, Warszawa 2000.
Informacje: Zarządzanie Mediami, 2014, Tom 2, Numer 2, s. 65-76
Typ artykułu: Oryginalny artykuł naukowy
Publikacja: 2014
Status artykułu: Otwarte
Licencja: Żadna
Udział procentowy autorów:
Korekty artykułu:
-Języki publikacji:
AngielskiLiczba wyświetleń: 2483
Liczba pobrań: 1921
