OPPOSITIONAL STANCE AND FOOTING SHIFTS IN RESPONSES TO CUSTOMER COMPLAINTS ON TRIPADVISOR
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RIS BIB ENDNOTEOPPOSITIONAL STANCE AND FOOTING SHIFTS IN RESPONSES TO CUSTOMER COMPLAINTS ON TRIPADVISOR
Data publikacji: 22.03.2018
Studia Linguistica Universitatis Iagellonicae Cracoviensis, 2018, Volume 135, Issue 1, s. 15 - 27
https://doi.org/10.4467/20834624SL.18.002.8162Autorzy
OPPOSITIONAL STANCE AND FOOTING SHIFTS IN RESPONSES TO CUSTOMER COMPLAINTS ON TRIPADVISOR
This paper reports on the results of a sociopragmatic study of restaurant-owners’ public responses to negative customer reviews posted on TripAdvisor. Responses to customer complaints are typically apologetic, taking a deferential stance towards the customer. This study focuses on responses which shift away from this default position and take an explicitly oppositional stance. Drawing on Goffman’s concept of footing and informed by sociopragmatic theories of facework and relational work, I explore the discursive mechanisms and linguistic resources by which restaurant-owners manipulate the footings which underlie their responses to complaints – with a particular focus on radical reframings of the participants’ status and roles (the customer may be publicly denigrated or mocked). Such practices reflect the dynamic, fluid nature of a genre that may at first sight appear to be highly conventional in nature.
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Informacje: Studia Linguistica Universitatis Iagellonicae Cracoviensis, 2018, Volume 135, Issue 1, s. 15 - 27
Typ artykułu: Oryginalny artykuł naukowy
Tytuły:
OPPOSITIONAL STANCE AND FOOTING SHIFTS IN RESPONSES TO CUSTOMER COMPLAINTS ON TRIPADVISOR
OPPOSITIONAL STANCE AND FOOTING SHIFTS IN RESPONSES TO CUSTOMER COMPLAINTS ON TRIPADVISOR
University of Ostrava
Publikacja: 22.03.2018
Status artykułu: Otwarte
Licencja: CC BY-NC-ND
Udział procentowy autorów:
Korekty artykułu:
-Języki publikacji:
AngielskiLiczba wyświetleń: 1991
Liczba pobrań: 1652