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Migration Decisions and Consumer Acculturation Process: Key Determinants Based on Polish Migrants’ Consumption Patterns in the United States

Data publikacji: 09.06.2025

Studia Migracyjne – Przegląd Polonijny, 2025 (LI), Nr 1 (195), s. 129-146

https://doi.org/10.4467/25444972SMPP.25.002.21385

Autorzy

Agnieszka Kurzemska
Uniwersytet Ekonomiczny w Krakowie
, Polska
https://orcid.org/0009-0000-0445-5190 Orcid
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Tytuły

Migration Decisions and Consumer Acculturation Process: Key Determinants Based on Polish Migrants’ Consumption Patterns in the United States

Abstrakt

The paper aims, firstly, to indicate what role acculturation plays in the consumer decisions of Polish migrants. To this end, it uses the example of the exploratory buying behavior tendency (EBBT) of contemporary Polish migrants in the United States. Secondly, it aims to show how important consumer behavior is in decisions to remain in a host country. Initially, we present the most important assumptions of consumer acculturation theory and review existing research on the Polish migrant consumer. Then, key consumption patterns are described using a survey of a sample of Polish migrants and Americans of Polish origin (n=247) and, for comparative purposes, samples of Americans (n=300) and Poles (n=300). The study considers the heterogeneity of the study population and divides the migrant group into three segments by degree of acculturation. According to their various levels of acculturation, the Polish migrants exhibit different habits and make different decisions. The study also highlighted the social importance of understanding consumer acculturation, as it may be dysfunctional and may be an expression of social inequalities. This understanding may thus help eliminate such inequalities.

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Informacje

Informacje: Studia Migracyjne – Przegląd Polonijny, 2025 (LI), Nr 1 (195), s. 129-146

Typ artykułu: Oryginalny artykuł naukowy

Autorzy

https://orcid.org/0009-0000-0445-5190

Agnieszka Kurzemska
Uniwersytet Ekonomiczny w Krakowie
, Polska
https://orcid.org/0009-0000-0445-5190 Orcid
Kontakt z autorem
Wszystkie publikacje autora →

Uniwersytet Ekonomiczny w Krakowie
Polska

Publikacja: 09.06.2025

Status artykułu: Otwarte __T_UNLOCK

Licencja: CC BY  ikona licencji

Udział procentowy autorów:

Agnieszka Kurzemska (Autor) - 100%

Informacje o autorze:

Agnieszka Kurzemska is an Assistant Professor at the Department of Applied Economics at the Krakow University of Economics, where she also defended her doctoral dissertation on the consumer behaviors of Polish migrants. Previously, she completed master’s studies in sociology (specializing in „Data Analysis and Social Research”) and philosophy as part of Interdisciplinary Individual Humanistic Studies at the Jagiellonian University. She also has over 15 years of business experience in market and consumer analysis. Her research interests include international migration, consumer behaviors, inequalities and social exclusion, methodology of socio-economic research, and data visualization.

Korekty artykułu:

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Języki publikacji:

Angielski

Migration Decisions and Consumer Acculturation Process: Key Determinants Based on Polish Migrants’ Consumption Patterns in the United States

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