Situation of British women’s magazines during the COVID-19 pandemic

Weronika  Sałek

Situation of British women’s magazines during the COVID-19 pandemic

Data publikacji: 22.12.2021

Media Biznes Kultura, 2021, Numer 2 (11) 2021, s. 141 - 153

https://doi.org/10.4467/25442554.MBK.21.019.15160

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Tytuły

Situation of British women’s magazines during the COVID-19 pandemic

Abstrakt

The women’s magazine segment in the UK accounts for a significant part of the publishing market and has the highest readership in the country. Despite its popularity, women’s press faces many problems caused by the expansion of new types of media. Media researchers and insiders report about a crisis and stagnation of this publishing branch. The COVID-19 pandemic, which began in early 2020, has compounded problems within the women’s press market, but also accelerated the development of existing trends. Moreover, it has sped up the digitization of previously printed content. The COVID crisis has also taken its toll on the organization of editorial work. Under current restrictions related to COVID, magazines which previously were not as popular, have come to the fore – periodicals on cooking.

Keywords: press, press market, women’s magazines, United Kingdom, COVID-19 pandemic.

Sytuacja brytyjskich magazynów kobiecych podczas pandemii COVID-19

Segment magazynów kobiecych w Wielkiej Brytanii zajmuje znaczącą część rynku wydawniczego i jest jednym z najchętniej czytanych w tym kraju. Mimo to prasa kobieca spotyka się z wieloma problemami spowodowanymi ekspansją nowych mediów. Medioznawcy i osoby związane z branżą medialną donoszą o kryzysie czy też stagnacji tego odłamu wydawniczego. Pandemia COVID-19, która rozpoczęła się w 2020 roku, nie tylko pogłębiła załamanie rynku prasy kobiecej, lecz także przyspieszyła rozwój dotychczasowych trendów. Globalna epidemia przede wszystkim uczyniła bardziej dynamiczną digitalizację treści dotychczas wydawanych w druku. Kryzys covidowy dał się we znaki również w kwestiach organizacji pracy redakcji. W czasach ograniczeń na prowadzenie wyszły nowe subsegmenty

Słowa kluczowe

prasa, rynek prasowy, magazyny kobiece, Wielka Brytania, pandemia COVID-19

press, press market, women’s magazines, United Kingdom, COVID-19 pandemic

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Informacje

Informacje: Media Biznes Kultura, 2021, Numer 2 (11) 2021, s. 141 - 153

DOI: https://doi.org/10.4467/25442554.MBK.21.019.15160

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Polski:

Situation of British women’s magazines during the COVID-19 pandemic

Angielski:

Situation of British women’s magazines during the COVID-19 pandemic

Autorzy

Weronika Sałek

https://orcid.org/0000-0002-7766-7490

Uniwersytet Jana Kochanowskiego w Kielcach
ul. Stefana Żeromskiego 5, Kielce, Polska

Publikacja: 22.12.2021

Status artykułu: Otwarte

Licencja: CC BY

Udział procentowy autorów:

Weronika Sałek (Autor) - 100%

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Języki publikacji:

Angielski

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