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Internetization of selling hotel rooms in metropolitan area of Łódź (Poland)

Data publikacji: 30.08.2017

Journal of Geography, Politics and Society, Volume 7 (2017), Issue 3 (2017), s. 19 - 30

https://doi.org/10.4467/24512249JG.17.023.7179

Autorzy

Tomasz Napierała
Wydział Nauk Geograficznych, Uniwersytet Łódzki
Wszystkie publikacje autora →

Tytuły

Internetization of selling hotel rooms in metropolitan area of Łódź (Poland)

Abstrakt

The aim of the paper is to discuss spatial aspects of internetization of selling hotel rooms in metropolitan area of Łódź in Central Poland. However, only direct distribution channels were considered. Investigated hotels were divided into three groups referring to their ability to use Internet in direct selling activities. First group was established by the hotels most advanced in using Internet. Being advanced was understood as selling hotel rooms by online reservation systems. Hotels used to promote their services by their own website belonged to the second investigated group. It must be noted that mentioned enterprises presented full offer on their own websites, including detailed price information. However, they forced the clients to use phone, fax or email to complete the reservation process. Finally, the third studied group was established by the hotels without any experience with using Internet as a direct selling tool. Significance of three mentioned hotel groups was investigated both in spatial (metropolitan area of Łódź) and in time context (2009–2015 period).

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Informacje

Informacje: Journal of Geography, Politics and Society, Volume 7 (2017), Issue 3 (2017), s. 19 - 30

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Angielski:

Internetization of selling hotel rooms in metropolitan area of Łódź (Poland)

Polski:

Internetization of selling hotel rooms in metropolitan area of Łódź (Poland)

Autorzy

Wydział Nauk Geograficznych, Uniwersytet Łódzki

Publikacja: 30.08.2017

Status artykułu: Otwarte __T_UNLOCK

Licencja: CC BY-NC-ND  ikona licencji

Udział procentowy autorów:

Tomasz Napierała (Autor) - 100%

Korekty artykułu:

-

Języki publikacji:

Angielski